GIRLS NIGHT IN
a national girl-powered influencer tour
This year Girls Night In took an edgier tone. The creators specifically asked for a brand that was older, cooler, and more badass. Based off their DIY aesthetics and homegrown fame I created a campaign that was inspired by the 90s DIY punk and POP art movements. We planned a photo shoot, promo video, and a series of art assets to market on our own channels and the girl's instagram feeds (over 10 million fans combined). All the textures are handmade and the initial art direction was created with a xerox machine! A very large project that began with a logo, a series of decks, and hours of exploration.
Art Direction, Logo, Brand Design, Gifs, Layout, Social Media
VIP package ticket push