Resume Design and Writing Service
Creative Direction, Art Direction, Branding, Marketing
A Business my friend and I (Vishal) started. We both had a mutual hatred for infographic and overly designed résumés so we created a company that specialized in typeset, clean, and customized résumés. The idea of a résumé is very traditional and outdated so I wanted to play on that idea with a really fun and clever brand that incorporated vintage imagery from 1950s corporate America. The goal was to attract people to something they always avoided and hated by inviting them through humor.
A few months and about 20 résumés later we realized that the business model wouldn't work--- the price at which it cost to design résumés wasn't higher than what people were willing to pay. BUT it wasn't a complete failure, I learned how to work with a partner, write content, and wear many hats. I also became really good at type setting.